Reflection

It has been another big year for Treelogic. Along with our usual tree assessment work, we’ve spent a lot more time on the strategic side of street tree management planning and consultation in the local government sector.

Consequently we’ve grown, with four new consultants and a new administration officer (Genevieve Kuckhahn) joining the team. Earlier in the year we welcomed John Faulkner (MA Urban Hort, currently studying Grad Cert Arb, Melb Uni), and Kelvin Lui (MA Lands Arch RMIT, Grad Cert Arb Melb Uni), and in the last month we’ve welcomed Andrew Traczynski (Ass Deg Env Hort, currently studying Grad Cert Arb, Melb Uni), and Tim Burgess (BA Env Sci, Deakin Uni).

The diversity of our team’s qualifications and experience reflects the complexity occurring in our industry, where the focus on tree planning and management is becoming more strategic in landscape architecture, urban forestry, environmental restoration and community wellbeing planning. It’s more than just aesthetic considerations. It’s about providing solutions to big issues: tree viability as our climate becomes warmer and dryer, green asset contribution factors for planners and developers, and strategically locating trees to mitigate the urban heat island effect, particularly in vulnerable social areas where trees can provide numerous long term benefits to resident’s wellbeing.

So a good year for Treelogic. But not such a good year for trees in general as urban densification sees record numbers of tree removals in cities around the world, including Melbourne, which will look a lot different in 10 years’ time as a result.

Sometimes it’s not until we lose something that we realise its true value, and valuable they are – one of the major ‘green’ infrastructure assets available to us. And cheap, cheap, cheap when compared to the years and years of benefits they provide.

It was heartening to see trees as the central focus of the Rio Olympics Opening Ceremony, and probably the last thing you’d expect at such an event. But so profound is the loss of vegetation and habitat in Brazil that organisers wanted to send a powerful message.

For one of the creative directors of the Rio opening ceremony, Fernando Meirelles, it was an opportunity to good to be missed.
“The world is very tense and so is Brazil. We are also willing to tell the world to stop attacking our home. The world is threatened because of global warming. We are calling for action.”

A central part of the message was the solution – planting trees. As a community we need to improve our understanding of the ‘tree solution’ in relation to our health, protection of infrastructure, economic benefits, and provision of shade and cooling. Liaising with the community and developing education programs is key to developing effective strategic plans and over the last 12 months our communications team has worked with several local councils to do just that. When we started Treelogic our focus was quite different.

We are now in our 20th year and have decided it’s time to change our logo to emphasise: the importance of managing trees in the urban landscape; that trees are a partnership with the urban landscape; and that managing trees is key to the long term viability of the urban landscape. We will slowly roll out the new logo next year. Until then, Merry Christmas.

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